About Joel

Joel has written 7 articles so far, you can find them below.

Social Media is here to – Time to jump aboard

Social Media Is here to stay

Whether you like it or not.  Social Media is here to stay.  You can either embrace it or be left behind.  If  you have not at least put your business on the social media sites like Facebook, Twitter, Linked In then you are missing out on a valuable recourse that will help your company.  Social Media is not new anymore.  Many of the major player have been around for quite a while.   The people of the world have shown that they are going to use social media and the are going to continue to use it is larger and larger numbers.    Facebook has over a Billion users and at one point a in September 2015 1 billion people all logged into their Facebook account on the same day.

Social media has become more important for business and will continue to do so.   It really does not matter how you feel about it personally it is here and your customers, patients and employees are going to use it.  Here are a few more reason why it is important for your business to have a social media presence.

7 Reasons it is important to use Social Media

  1. Build your Business Brand

Social Media can help raise awareness of your brand in your potential customers – whether that is local, regional or national

  1. Highlight your Staff and Services

Quality products are more important than ever.  Social media channels are a great place to highlight your expertise. For example, you might promote blog posts written by specialists, post videos about your service lines, or host Q&A sessions about industry topics.

  1. Deepen Connections

Social media gives you an opportunity to interact with potential consumers.  You can hear and share personal and powerful stories and connect directly.  Social media can give people an everyday look at who you really are.

  1. Discover Positives and Problems

People are probably talking about your Business on social media already. Maybe they’re raving about the service they received. But they could be grumbling too. If you’re not available on social, you won’t know about these conversations. That means you’ll miss the opportunity to see successes and show off your great customer service.

  1. Share Trustworthy and Valuable Content

The reality is:  Social media is a hotbed for bad and misleading information that can spread and cause harm.  You can help counter that. By sharing reliable, reader-friendly materials and tips, you can help serve and protect your community—and become a go-to source when people need answers or help.

  1. Support Your Other Marketing Channels

Looking to bring more people to your website? Hoping to up your business’s newsletter subscriptions or other marketing efforts? Social media can get the word out.

  1. Help Improve Search Engine Ranking

Social media helps you move up in the search engine rankings by creating meaningful back links.  These links can provide your online properties with a higher ranking on search engines like Google and Bing.

This can be a very daunting task for a small or medium sized business that cannot afford to have a dedicated person to handle your social media presence.  It is very important to have someone monitoring your social media to see how people are interacting with your sites.  Someone will need to answer questions, direct people in the right direction and handle complaints.

FINAO has a team that is dedicated to being your Social Media staff.  If you have more questions about how we do this Click here to contact us.  We look forward to hearing from you.

How to Keep your Friends from Tagging you in Facebook Posts

 Facebook is great if you use it the right way. You may do this but your friends may not. by default Facebook allows your friends to tag you in any post they want to. You may not want them to be able to do this. Fortunately you can take control of how and when you are tagged in a post or picture. If you know where to change this it is easy to do. Take control of your timeline in Facebook by following these east steps. Continue reading →

DNS Changer Virus – Over Kill

 There has been a lot of craziness going on lately about the DNS Changer Virus/Malware.   Just like usual the media has been blowing it out of proportion.  Making it sound like the internet is going to come crashing down for Millions of user on July 9th, 2012.  Maybe this a precursor to the Mayan scare coming in December. […] Continue reading →

Viruses for Everyone

 There was a time when you could use your computer how ever you wanted and you never had to worry about a virus. Computer viruses in some form have been around since the 70’s. The first computer viruses were written more as pranks than to be malicious. Continue reading →

Should I Open that e-mail?

 I get asked questions about opening e-mail attachments just about every day. Someone asks if they should open the e-mail that they got from a friend that claims it is the funniest, cutest, most important e-mail ever. It is a high risk low reward choice to open that e-mail. Continue reading →

Firewall Monitoring, is it for you?

 Barely a day goes by that you don’t see, read or hear a news story declaring the latest big business or government entity that has fallen victim to hackers or data thieves. The scarier truth is, that its not only big companies that are targets, even small firms can become the unknowing focus of attention of a hacker or disgruntled employee. Continue reading →

Keyboard Shortcuts – Your Friend

 Keyboard shortcuts can help you to increase your productivity and do some things much more easily than you can with the mouse. The problem is that many people do not realize that there are keyboard shortcuts available. They are easy to use if you know what you are looking at. There are simple two key commands and three and four key commands to help you be more productive. All of them work on Windows 7 and many of them work on other versions of windows Continue reading →