Whether you like it or not. Social Media is here to stay. You can either embrace it or be left behind. If you have not at least put your business on the social media sites like Facebook, Twitter, Linked In then you are missing out on a valuable recourse that will help your company. Social Media is not new anymore. Many of the major player have been around for quite a while. The people of the world have shown that they are going to use social media and the are going to continue to use it is larger and larger numbers. Facebook has over a Billion users and at one point a in September 2015 1 billion people all logged into their Facebook account on the same day.
Social media has become more important for business and will continue to do so. It really does not matter how you feel about it personally it is here and your customers, patients and employees are going to use it. Here are a few more reason why it is important for your business to have a social media presence.
7 Reasons it is important to use Social Media
- Build your Business Brand
Social Media can help raise awareness of your brand in your potential customers – whether that is local, regional or national
- Highlight your Staff and Services
Quality products are more important than ever. Social media channels are a great place to highlight your expertise. For example, you might promote blog posts written by specialists, post videos about your service lines, or host Q&A sessions about industry topics.
- Deepen Connections
Social media gives you an opportunity to interact with potential consumers. You can hear and share personal and powerful stories and connect directly. Social media can give people an everyday look at who you really are.
- Discover Positives and Problems
People are probably talking about your Business on social media already. Maybe they’re raving about the service they received. But they could be grumbling too. If you’re not available on social, you won’t know about these conversations. That means you’ll miss the opportunity to see successes and show off your great customer service.
- Share Trustworthy and Valuable Content
The reality is: Social media is a hotbed for bad and misleading information that can spread and cause harm. You can help counter that. By sharing reliable, reader-friendly materials and tips, you can help serve and protect your community—and become a go-to source when people need answers or help.
- Support Your Other Marketing Channels
Looking to bring more people to your website? Hoping to up your business’s newsletter subscriptions or other marketing efforts? Social media can get the word out.
- Help Improve Search Engine Ranking
Social media helps you move up in the search engine rankings by creating meaningful back links. These links can provide your online properties with a higher ranking on search engines like Google and Bing.
This can be a very daunting task for a small or medium sized business that cannot afford to have a dedicated person to handle your social media presence. It is very important to have someone monitoring your social media to see how people are interacting with your sites. Someone will need to answer questions, direct people in the right direction and handle complaints.
FINAO has a team that is dedicated to being your Social Media staff. If you have more questions about how we do this Click here to contact us. We look forward to hearing from you.